Hi, I'm Ze(Zee) Feng, a graphic designer specializing in brand identity, packaging, art direction and creative coding, with a particular emphasis on creating unique visual communication in both physical and digital realms. Now based in Los Angeles and Hangzhou, China.
In this era of change, I believe that design has the power to create order out of chaos, providing clarity in complexity. Balancing feelings and rationality, graphic design is my way to navigate the uncertain and acts as a medium for me to respond to the unknown. Drawing inspiration from both history and visions of the future, I constantly refine and reshape my approach, striving for design precision in every endeavor.
我是丰泽，擅长品牌识别、书籍设计、包装和创意编码，尤其擅长在实体和数字领域创造独特的视觉传达。在实体和数字平台上创作独特的视觉传达。
在这个充满变化的时代，我相信设计能够在混乱中创造秩序，在复杂中提供清晰。平面设计兼顾情感与逻辑，是我驾驭不确定事物的方式，也是我应对未知世界的媒介。我从历史的观点和未来的视野中汲取灵感，不断精进和完善我的设计方法，在每项工作中都力求设计的精准。
If my work resonates with you in some way or there is a possibility of collaboration, please feel free to contact me in any way!
如果我的作品能引起你的共鸣，或是有潜在合作的可能性，欢迎以任何方式与我联系！同时，我也接受设计与设计教育委托。
Brand Identity
Editorial
Packaging
Curation
Cross-Media Design
Generative Design
Art Direction
Research & Strategy
2022-2024
Master of Fine Arts
ArtCenter College of Design
Graphic Design
2024
Prologue, Los Angeles
07/2024 – 10/2024
&Walsh, NYC
06/2024 – 10/2024
Golden Tiger, Los Angeles
06/2024 – 10/2024
2024
The Asia-Pacific Design (APD), Winner (11/2024)
London Design Awards, Silver Winner (11/2024)
World Brand Design Society (11/2024)
Core77, Winner (06/2024)
Communication Arts 2025 Typography, Shortlist (10/2024)
YoungOnes TDC, Shortlist (05/2024)
Graphis, Honorable Mention (03/2024)
ArtCenter Student Gallery (01/2024)
ArtCenter Grad Scholarship (01/2023)
2023
Macau Design Award, Finalist (11/2023)
The Asia-Pacific Design (APD), Winner (10/2023)
Communication Arts 2024 Typography, Award of Excellence (10/2023)
Communication Arts 2023 Design, Award of Excellence (09/2023)
2022
Award360°—Graduate360°, Top 100 (09/2022)
Young Battle Award Graduate, Shortlist (09/2022)
Platinum Originality Award, Shortlist (07/2022)
2021
POST-TRUTH ERA: Entry for South Korea BI International Poster Biennale (07/2021)
HYSTERICAL CITY: Entry for Czechoslovakia Quadrennial (08/2021)
Human Community with a Shared Future, Entry for International Poster Biennale for Peace Nanjing (2021)
The Asia-Pacific Design (APD) Annual 2024(11/2023)
The Asia-Pacific Design (APD) Annual 2023(10/2023)
Communication Arts 2023 Typography Annual (10/2023)
Communication Arts 2023 Design Annual (09/2023)
XGDA X-TIME Salon (07/2022)
© All rights Reserved by Ze Feng
2024
