Hi, I'm Zephyr(Ze) Feng, a graphic designer specializing in brand identity, packaging, art direction and creative coding, with a particular emphasis on creating unique visual communication in both physical and digital realms. Now based in Los Angeles and Hangzhou, China.
大家好，我是丰泽，是一名平面设计师，擅长品牌识别、包装、艺术指导和创意编码，尤其擅长在实体和数字领域创造独特的视觉传达。目前我常驻洛杉矶和中国杭州。
What I believe:
1. Keep optimism – in both design and life, a positive outlook drives the impossible possible.
2. Show, don’t tell – visuals are more powerful than words when it comes to communicating ideas.
3. Design is not as powerful as we expect – it can shape perceptions, but it alone doesn't change the world.
4. Life ≠ work – balance is the key.
5. Don’t burn your passion too fast – creativity is a long journey; pace yourself and preserve your energy for the work that truly matters.
我相信：
1. 保持乐观——在设计和生活中，积极的态度能够化不可能为可能。
2. 展示，而非讲述——在传达理念时，视觉比语言更有力量。
3. 设计没有我们想象中那么强大——它可以塑造认知，但仅凭设计无法改变世界。
4. 生活≠工作——平衡是关键。
5. 不要太快燃烧你的激情——创造力是一个漫长的过程；调整好节奏，为真正重要的事情保留精力。
If my work resonates with you or you have any design projects in mind, feel free to reach out. I’m also available for design education commissions.
如果我的作品引起了你的任何共鸣，或者有任何商业设计，请联系我。
同时我也接受设计教育委托。
2022-2024
Master of Fine Arts
ArtCenter College of Design
Graphic Design
Junior Designer
Saint Urbain, NYC
12/2024 – Present
Visual Artist
Prologue, Los Angeles
07/2024 – 11/2024
Design Intern
&Walsh, NYC
06/2024 – 10/2024
Design Director
Self-employed, Los Angeles
CL: Golden Tiger Life, VEL Cafe, Sonia Doubell, Stockton Soda, Seleno Industries, JOYOO Edu, etc.
04/2024 – Present
2024
World Brand Design Society Awards, Silver X 3, Bronze X 1 (12/2024)
The Asia-Pacific Design (APD), Winner (11/2024)
London Design Awards, Silver Winner (11/2024)
Core77, Winner (06/2024)
Communication Arts 2025 Typography, Shortlist (10/2024)
YoungOnes TDC, Shortlist (05/2024)
Graphis, Honorable Mention (03/2024)
ArtCenter Student Gallery (01/2024)
ArtCenter Grad Scholarship (01/2023)
2023
Macau Design Award, Finalist (11/2023)
The Asia-Pacific Design (APD), Winner (10/2023)
Communication Arts 2024 Typography, Award of Excellence (10/2023)
Communication Arts 2023 Design, Award of Excellence (09/2023)
2022
Award360°—Graduate360°, Top 100 (09/2022)
Young Battle Award Graduate, Shortlist (09/2022)
Platinum Originality Award, Shortlist (07/2022)
2021
POST-TRUTH ERA: Entry for South Korea BI International Poster Biennale (07/2021)
HYSTERICAL CITY: Entry for Czechoslovakia Quadrennial (08/2021)
Human Community with a Shared Future, Entry for International Poster Biennale for Peace Nanjing (2021)
The Asia-Pacific Design (APD) Annual 2024(11/2023)
The Asia-Pacific Design (APD) Annual 2023(10/2023)
Communication Arts 2023 Typography Annual (10/2023)
Communication Arts 2023 Design Annual (09/2023)
XGDA X-TIME Salon (07/2022)
© All rights Reserved by Ze Feng
2024
