AMNH: Echoes, Patterns, Frontiers

Visual Identity
Brand Strategy
Web Design
Editorial Design

D: Ze Feng

AMNH: Echoes, Patterns, Frontiers" represents a visionary step forward for the American Museum of Natural History (AMNH), a landmark of scientific and cultural discovery. This series of exhibitions—spanning ancient life, Earth's rhythms, and cosmic futures—showcases the museum's evolution towards a more youthful and dynamic image without losing its core of intellectual depth and wonder.

Modular Typeface ↘

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Spatial Application ↘

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2024