Golden Tiger

Visual Identity
Brand Strategy
Web Design
Editorial Design

AD: Ze Feng
D: Ze Feng
AN: Ze Feng
CL: Golden Tiger Life

Golden Tiger embodies the essence of natural healing, blending the ancient wisdom of Ayurveda with refreshing lemonades, empowering people to rejuvenate and thrive every day.

As the lead designer, I was responsible for and involved in all aspects of Golden Tiger's rebranding, from brand strategy to visual identity, as well as the packaging design for both sparkling and still water.