O'Clock Coffee
Packaging
Brand Identity
D: Ze Feng, Irene Ye
O'CLOCK COFFEE is a thoughtfully crafted coffee brand tailored for the tense schedule of people. From the early morning at 7 AM to the late hours, They offer a range of invigorating blends that provide much-needed solace and rejuvenation
Targeting users with hectic schedules, including office workers and students, O'Clock Coffee has time as its central theme. This is creatively expressed through the brand's logo, where the letter 'O' is meticulously designed to symbolize both a coffee bean and a clock, underscoring the brand's unique identity.
Based on extensive research into the daily routines of our target audience, three pivotal times were identified: 7 AM, 12 PM, and 10 PM. To cater to the needs at these specific times, O'Clock Coffee introduced Espresso, Brew, and Decaf variants, respectively. These offerings are distinguished by the color scheme of white, brown, and dark gray, reflecting the intensity of the coffee suitable for each time slot.
