Type of Feeling
2024

Visual Identity
Brand Strategy
Web Design
Editorial Design

Agency: &Walsh



Type of Feeling is a type foundry specializing in creating bespoke typefaces tailored for brands seeking to convey their unique identities through typography. This passion project was created by the &Walsh studio. The foundry offers a curated retail collection alongside custom typography services, each inspired by a diverse range of emotions. By translating feelings into typographic forms, we help brands communicate on a more profound, emotional level with their audiences.

It really gave me the opportunity to explore how type design can go beyond aesthetics to evoke specific emotions and narratives. As one of the designers of the project, I was involved in the design of the font display and tested the final website.

    
    

Founder & Creative Director: Jessica Walsh

Copywriting:
Jessica Walsh, Lauren Walsh, Maggie Giles, Sam Galvao

Executive Team:
Lauren Walsh, Luciana Almeida, Ashley Einerson

Type Design and Development:
Sanchit Sawaria, Alex Slobzheninovl Cristi Bordeianul, Muhittin Güneş, Laura Csocsán, Renegade, Cuchillo, Metódica

Art Directors:
Lucas Luz, Sanchit Sawaria, Elinor O’Brien

Creative Team:

Katyayani Singh, Jeremy Rieger, Malika Nanda, Aqua Xie, Danaé Gosset, Julian Williams, Arthur Schwarz, Simoul Alva, Matthew Roop, Danyang Ma, Morgane VanTorre, Jada Akoto, Sasýk Mihal, Josh Krauth Harding, Marek Rybicki, Luiza Pfeifer, Javier Gutierrez, Jess Gracia, Julio Zukerman, Tais Kahatt, Zitong Zhao, Kristýna Jenčová, Maria Ducrocq, Marina Glikman, Riisa Liao, Claudia Nazionale, Juanse Carvajal, Victor Jobim, Carla Palette, Igor Fajardo, Fernando Farfán, Jiayue Li, Fabrizio Morra, Nicole Belskaya, Yuxin Zhou, Cristina Giménez, Regina Marin, Sofia Noronha, Leila Čičić, Ze Feng, Shakthi Hari N V, Lucas D’Ascenção, Carol Pinheiro, Arielle Casale, Sarah Hopp, Jenny Jiang, Luke Hall, Ta Kasitipradit, Eric Genesis, Mikey Kelly, Gabriel Abascal, Kaan Iscan, Lorenzo Cobo, Trey Holt, Pablo Garcia Robla, Jonas Rudis, Jacob Hwan Lee, Victor Belinatti, Will Rhodes, Andrew Bogard, Daniel Zepeda, Oscar Maia, Cuchillo.

Production Team:
Allison Raich, Emily Jing Sum Chan, Billy Allen, Rinny Shim

Back to Top

© All rights Reserved by Ze Feng
2024