My name is Ze Feng, I am a graphic designer with a focus on dynamic brand systems, book design, and cross-media storytelling. I place particular emphasis on creating unique visual communication in both physical and digital realms. Originally from China, I am currently seeking new opportunities in Los Angeles, San Francisco, and New York. More→
American Museum of Natural History
Brand Identity, Web Design, Generative Design
AMNH: Echoes, Patterns, Frontier
Brand Identity, Web Design, Strategy and Research
InfoScape: Towards New Realities
MFA Thesis, Extensive Research, Experience Design
Deified: Dissecting the Post–Spectacle Digital Gaze 1
Book Design, Generative Design, Experience Design
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2024